American Express

Starwood Preferred Guest

Cardholder Interviews

Conducted in-depth interviews with Starwood Preferred Guest cardholders to gather authentic testimonials and success stories. Transformed these conversations into compelling content that resonated with prospective small business applicants.

Interviews Testimonials Storytelling

Inc.com Microsite Content

Interviewed cardmembers and assigned/edited articles on Inc.com microsite promoting the Starwood Preferred Guest card to small business owners. Created content that showcased real business success stories while highlighting the travel rewards benefits most relevant to entrepreneurs.

Content Strategy Editorial B2B

Social Content & Infographics

Lead copywriter on social content and infographics for the SPG by Amex campaign. Developed shareable visual content that communicated complex rewards structures in accessible, engaging formats.

Social Media Infographics Copywriting