Google for Work
Social & Thought Leadership
Brand Voice Development
Developed the initial online brand voice for Google for Work, Edu, and other G Suite tools. Created the foundational tone and messaging guidelines that shaped how Google's enterprise products communicated with business audiences.
Holiday Campaign 2015
Creative Director for Google for Work's 2015 Holiday Campaign, bringing seasonal warmth to enterprise messaging while maintaining brand consistency across channels.
#SaluteOurForces
Led and wrote social copy for all campaign posts on @GoogleforWork and for participating partners celebrating UK Armed Forces Day. Coordinated messaging across multiple brand accounts and partner organizations.
Executive Thought Leadership
Developed copy and led team of copywriters behind Twitter feed of key Google for Work executives including Amit Singh. Created authentic voice for executive communications that balanced personal perspective with brand messaging.