Nike
UX Writing & Content Strategy
Shoe Finder / Boot Finder / Bra & Leggings Finder
Led content, UX writing and editorial strategy for Nike's product finder fixtures. Developed the recommendation algorithm logic and multi-step Q&A experience to match consumers with the right shoes—and later, soccer boots, bras and leggings—for their individual needs and tastes.
Inside Track
Created and socialized the "Inside Track" name within cross-functional teams. Developed content strategy for Nike's shoe comparison experience, enabling customers to understand key differences between similar products. Expanded and developed the experience to new form factors and locations.
In-Store Signage
Revised and merchandised in-store signage for Nike Live and Nike House of Innovation to match digital notifications and wayfinding. Updated copy for clarity and concision while navigating stakeholder feedback across multiple teams.
NTC Achievements
Named a new set of in-app Achievements for Nike Training Club, creating motivational copy that celebrates user milestones and encourages continued engagement.