Spirits & Champagne

Luxury Brand Campaigns

Krug Champagne

Copywriting lead for Krug Champagne US handle 2012-2014. Wrote all social posts for Twitter and Instagram, including live-posting during events such as Krug House and Krug in the Field.

Developed a voice that matched the prestige of the brand while remaining accessible to champagne enthusiasts. Created content that educated audiences about Krug's unique production methods and philosophy.

Social Media Luxury Live Events

Patrón Tequila

Creative work for Patrón's National Margarita Day campaigns. Developed social content that celebrated the ritual of margarita-making while positioning Patrón as the premium tequila choice for cocktail enthusiasts.

Campaign Social Media Seasonal

The Macallan

Copywriting for The Macallan Rare Cask Launch. Created messaging that communicated the exceptional craftsmanship and scarcity of this limited release, appealing to whisky collectors and connoisseurs.

Product Launch Luxury Whisky