Work History
Associate Creative Director, Copywriting, M Booth 2012-2017
I worked on a wide breadth of digital-first brand campaigns. My responsibilities included creative direction, managing writers and social strategists across accounts (typically around five at any given time) and copywriting.
G Suite/G Suite for Edu/Google Apps/Google Maps API/Cloud Platform:
Managed day-to-day copy quality for the above social accounts; lead ideation of creative assets of for “moments” for campaigns like “Time for Cheer”, “Salute Our Service”, “Google for Education Impact Portraits”, “Share Google Apps”, and the inaugural “Google Maps API Code the Road” and “GCP Next” roadshows
Created internal social Google voice playbooks
Launched and managed team of writers to create social media content for the personal accounts of Google executives
Worked on multiple re-brands (Google Enterprise → Google for Work → G Suite)
American Express:
Managed four-person editorial team for OPEN social accounts on Twitter, LinkedIn and Facebook
Facilitated advertorial partnership between Inc. and American Express SPG, making a microsite with interviews of high-spend card members; interviewed cardmembers and managed writers; oversaw creation of marketing collateral
Created digital banners, marketing collateral; developed internal awareness campaign for Amex GCP Vicinity tool including creation of two-minute animated explainer video sent to 50,000 Amex employees
Launched the first Pinterest page for Small Business Saturday; oversaw the first-ever SBS real-time photography campaign in partnership with Getty Images and Getty Images photographers for the event in eight U.S. cities
Mercedes-Benz:
Ran the day-to-day posting of blog for Mercedes-Benz employees who relocated to Atlanta; sourced and managed freelance writers to create the freshest Atlanta-focused content
Krug, Macallan, Stoli Elit, Patron:
Created social and digital content for these wine and spirits brands; launched Krug’s Instagram; oversaw real-time social content creation at events
Co-Founder and Managing Partner, Fortnighter.com March 2010-December 2014
Co-founded Fortnighter, an on-demand travel itinerary service
Facilitated press: New York Times, Financial Times, New York Post, Fortune, Mashable and MSNBC
Sourced and managed a network of over 150 writers from across the globe to create customized travel itineraries with one week turnaround
Owned the number one organic search result on Google for “custom travel itinerary” during lifetime of the site
Originated content partnerships with FoundersCard, Inspirato by American Express, Yotel, Equinox, Mercedes-Benz and Preferred Hotels
Senior Content Manager, Travelocity/IgoUgo Nov. 2010-Dec. 2011
Grew email list from 200K to 1MM in one year, generating $100K+ in revenue
Led new content partnership with Travelzoo
Lead Editor, Jaunted.com December 2005-October 2006
Hired as the site’s first full-time editor
Designed cohesive editorial voice for rotation of five writers
Quadrupled average daily traffic
Freelance Writer November 2004-October 2012
Travel + Leisure: Reported monthly Best Deals feature, 2007-2011
Fodor’s: Author of four guidebooks including Prague and New York City
New York Post: Contributed 50+ articles
Achievements
2015 and 2016 PRWeek Mid-Size Agency of the Year Winner
2015 Webby Nominee, Google for Edu
2014 Shorty Nominee @Googleforwork
Startup Bus 2011 Participant
Education
New York University, New York B.A., cum laude, with honors in Politics, 2004
Internships
Rolling Stone; Grove/Atlantic Press; Details
Awards
NYU Dean’s List, 2000-2004
NYU Presidential Scholar
NYU Student Athlete Honor Roll
NYU Founder’s Day Award for Academic Excellence